The Scandinavian board portal and data room provider saw their campaigns deliver 366% of the lead targettheir CPL was 73% lower than forecast, and they generated 19,000 through sales. Learn and get certified in the latest business trends from leading experts, Interactive documents and spreadsheets to customize for your business's needs, In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries, Multi-use content bundled into one download to inform and empower you and your team, Customized assets for better branding, strategy, and insights, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. For example, its highly unlikely a brand new consumer whos never heard of you is searching for your exact product. The main attributes youre looking for a B2B agency to have are: The best agencies will take the time to understand your specific goals and objectives before starting the work. IBM Systems business group has seen the growing importance of employee voice and the rise of employee influencers as a strategy in B2B marketing. We all have those days. Later, well cover specific types of B2B marketing that you can integrate under each of these strategies. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate with them. Youll also learn what strategies and tactics work best for different platforms and how to use various digital channels to your advantage. On the flip side, Printful not only offers order fulfillment and warehousing to businesses; they also fill e-commerce printing orders for individuals. Blend is a demand generation agency specialising in HubSpot websites and inbound marketing. Customers appreciate education but dont always need it to make a purchase decision. Drift's Employee Advocacy Campaign Joining the B2B tech sector isn't easy these days. Slack's video marketers, a company called Sandwich Video, came up with a campaign called, "So Yeah, We Tried Slack". They describe themselves as the thinking brands PR agency and often make headlines in PR, marketing, and business publications. The SEO platform Semrush understands this well. Back in 2019, popular management software, Monday took the streets and the tubes of London, somewhat trolling UK Prime Minister Boris Johnson. While instant messaging and social media are making waves in the realm of marketing, email continues to be one of the most effective communication tools on the web. Content and advertising. Founded in 2000, April Six is an integrated B2B agency with clients in the mobility, science, and technology industries. Simplicity. In this section, well talk about various B2B marketing strategies you can implement to reach your specific business audience. Thats why when crafting campaign ideas, it helps to look at some of the best B2B marketing examples that have worked in the past. Integrated B2B social media campaigns. At B2B Marketing, we're passionate about B2B. We help B2B SMEs build their own Demand Generation Machine by creating more leads, boosting sales, and driving growth. The best B2B content marketing is visual . Not only is it the largest professional social network (with almost 800 million members), LinkedIn is also the most trusted social site on the web. Many of the companys infographics get hundreds of reactions and numerous comments from people talking about how helpful the information is. In this article, we will take a look at some of the best marketing campaigns of 2023 whose design and messaging are exciting, enticing and persuasive. eFileCabinet. 1. The thing is, its all too easy to choose specific strategies, like social media marketing and content marketing, without a strategic approach. Unlike B2C customers who respond best to emotions and entertainment, B2B customers look for logic and positive ROI. Momentum is an email and landing page builder, Pardot Data Extractor is a report generator, and Bespoke Event Solutions is a marketing event planner. Thats right social media marketing isnt just for brands targeting individual consumers. Where target audiences vary the most, though, is between individual consumers and businesses. What better marketing tool to satisfy these priorities than B2B content marketing? Champions are encouraged to share their insight into how the implementation process works, what its like to work with the team, and how Blackbaud solutions have helped you advance their mission. Need B2B marketing inspiration? Customers are driven by logic and financial incentive. They also helped rebrand Mitsubishi Chemical Advanced Materials from a global manufacturer to an opportunity provider. It's not just where leads come from the nurturing process between B2B and B2C is also quite different, which is why . Free planning and communication templates align your team for your next product launch. With a population thats both aging and getting sicker, New York State faces a critical shortage of healthcare workers. Resource's you'll love. Plus, the trends you can expect in the B2B space in 2023, according to new research plus expert tips. That said, you want to ensure your B2B company has covered most of the following things (click on each one for a checklist to run through): No matter which B2B industry youre in, and regardless of your audience type and age, these things will likely benefit you. Catching Feels was a fully integrated campaign and set of high-quality, aspirational marketing tools, designed to demonstrate the diversity and versatility of Pergraphica. It is perhaps no surprise then, that by 2024, New York State will have an unprecedented number of job openings in the healthcare industry. According to Insider Intelligence, 73% of LinkedIn users trust the site to protect their privacy and data, compared to just 54% for Facebook. Campaigns: Creative thinking, B2B lead generation, and ABM, Content: Audience mapping, keyword and competitor analysis, content strategy, and content creation, Experiential: Live events, exhibitions, AR/VR, Content marketing and marketing campaigns, Marketing automation and demand generation, Brand strategy: audience research and insight, brand design, planning, and positioning, Customer experience: strategy, customer journey design, service design, Digital: UX and UI, digital design, full-stack development, content, prototyping, performance marketing, Workforce training: platform build, e-learning, learning content, Sustainability: strategy, audits, purpose development, sustainable propositions, Brand: strategy, brand platform, brand research, and content, Insights: experience analytics, audience analytics, performance analytics, Activation: brand-to-demand activation, channel activation, integrated media, Data management: database solutions, data sourcing and enhancement, identity management, Orchestration: campaign planning / MRM, content and digital asset management, Digital: experience design, UX/UI design, apps, e-commerce, technology consulting, ABM and sales enablement: ABM consulting, ABM content & activation, bid support, Digital marketing and campaigns: CX research, demand generation, thought leadership, content marketing, Brand: Strategy, identity, employer branding, Marketing automation and marketing cloud tech, Strategic content management and campaigns, Video: Video marketing strategy, scriptwriting and editing, storyboarding, Content: Strategy, keyword and competitor analysis, creation, Design: Rebranding and refining, logo design, Social: Social and digital integration, outreach campaigns, Sales development: Value propositions, buyer personas, omnichannel messaging, MarTech. 5. Listen to article Shopify. Your buyer persona has choices when it comes to solving their problems, choices in both the types of solutions they consider and the providers that can administer those solutions. Usually youd hire a B2B agency with a certain goal in mind. Increase automation and bridge the gap between sales and marketing teams. Right from the start, we had a clear mission: to provide marketers at business brands with the tools, insight, and inspiration they need to grow and succeed - as both individuals and . This resulted in almost 100,000 job searches and nearly 35,000 qualified candidates driven to provider opportunitiesa 250% increase. If none of your competitors are on Instagram, for instance, then Instagram marketing may not be a good strategy to pursue (or, at least, you should test it out first before investing too many resources in it). Kingpin is a technology marketing agency based in Central London. They avoid buzzwords and fancy terminology, concentrating on driving results. Most buyers visit a website before making a purchase. Many people who use Airtable want to be more productive, so the emails subject perfectly aligns with the needs and pain points of the companys target audience. Research and planning identified three fundamental facts. [Data + Expert Tips]. With a diverse mix of tactics, they were able to deliver a true experience driving remarkable campaign results.. Competitor Analysis. A prime example of B2B marketing in action is a software company offering its products to other businesses. B2B marketing best practices . It was battling the perception that its only offering was the book. It incorporates data. Our 2023 Trends Report found that not only was Facebook the most widely used marketing platform, but also provided marketers the most ROI. Finding agencies, asking the right questions, and working together. Leisure Lake Bikes 'Riding the Success of UK's Bike Boom' by Mediaworks. Establish your core values and filter all of your content through them. A group of fiercely creative, passionate professionals who unleash the power of collaboration with you and for you. 1. Take a look at this chart comparing B2B and B2C customers. They describe themselves as odd and geeky, and they have a very interesting culture guidebook filled with industrial language now thats something you dont see too often. Blackbaud offers an incredible B2B referral program that incentivizes current customers to become product advocates Blackbaud Champions. All of HubSpot's handcrafted email newsletters, tucked in one place. The Think Tanks one of the biggest independent agencies in London and can help with: They work across various industries, including technology, construction, energy, property, media, and travel, to name a few. The project was a great success with high engagement rates, raising awareness about recycling and helping Walmart gather valuable statistics about their customers. Encourage them to create their own social media channels and share about life at your company. Those will come later once you have defined the big picture. This integrated campaign connected digital to analogue, using high impact print to deliver a sensory experience that, combined with a partnership with Adobe that was particularly impactful. It went right to the heart of our common experiences over the last 18 months, recognizing the everyday heroes among us - and that special something that makes them who they are. You should be. AAirpass by American Airlines Demand generation: campaign planning, persona research, content strategy, ABM, performance marketing, Brand and repositioning strategy: Creative brand identity, internal brand engagement, global branding, brand naming, and more, Communications: Media relations, public relations, crisis management, sentiment analysis, and social channel management, Digital: Performance tracking, MarTech strategy, marketing automation, Strategy: Market research and planning, creative briefing and development, competitor analysis, and much more, Branding: Brand architecture, positioning, logo design, tone of voice, and identity, Digital: Marketing, digital planning and strategy, user experience, and content creation, Naming: Company naming, product naming, tag-lines, linguistic screening, Marketing: Strategy, engagement planning, persona building, Brand: Brand strategy, brand development, repositioning, and rebranding. Measuring ROI can be easier for some activities compared to others. Identify keywords that have a decent search volume (above 100) but low competition. The video was shot using a mockumentary style similar to The Office. See pricing, Marketing automation software. Such initiatives include compiling welcome emails, cart abandonment follow-ups, post-purchases, replenishment, and win-back campaigns. If you think the number of emails you receive is a lot, take a look at the CTAs in those emails some are packed with two, three, and sometimes up to 10 different CTAs. Thats why an entirely different marketing method B2B marketing exists, and thats why we built this guide. They are best at creating highly responsive and SEO-optimized web designs. Top Campaigns 2021: how brands put the fun back into advertising HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Taking on the uncharted territory of the advertising audience, the campaign highlights what the segments targeted by brands are listening to, and how marketers can leverage listening trends when planning media campaigns. Yellows strategy centered on a real-life example; an aspiring small business that could help others take their dream out of the garage. And according to Stonewall, one in seven of its LGBTQ+ members reports facing discrimination when shopping last year. Web: Website and landing page design, UI and UX design. It likely comes into play near the beginning of your customers buyers journeys. This may include their: This information will help you create buyer personas and customer profiles, which in turn will help you understand how they make purchase decisions and which marketing channels theyre more likely to use. Segment your email to reach the most relevant audience. Upwork is a freelancing platform where businesses can find and work with different talents like developers, copywriters, virtual assistants, etc. Gripped was founded by Ben Crouch and Steve Eveleigh to support the growth ambitions of tech and IT service providers by redefining both growth marketing agencies and SaaS marketing agencies. We are a leading B2B marketing agency and Platinum HubSpot Solutions Partner. You may unsubscribe from these communications at any time. Off-page SEO is also at play here, which refers to external linking strategies and social sharing SEO tactics that take place off your website. One ad poked fun at the canceled Garden Bridge project. Honestly, B2B social media marketing might not be where you convert the greatest number of leads, and thats OK. 10. They became a partner in 2014, moved up to a Diamond partner in 2017, and most recently achieved Elite status. What results / ROI would we be happy with? And theres a huge range of B2B companies that would benefit from working with an agency but they dont always know where to start. Then, its onto the list 30 of the countrys finest agencies for you to choose from. System1 puts 95% of all ads that air in Britain in front of a panel of 150 consumers within 24 hours of airing to measure their emotional impact and brand recognition. The agencys core values are gratitude, transparency, and empathy, and theyre deliberately not full service. Your search ends here. Finally, round out your digital presence with pay-per-click (PPC) advertising, which allows you to get your content and brand in front of new audiences via search engines and other advertising platforms. You never know this might attract strong talent, too. To make their best efforts shine, marketers have been utilizing a variety of formats, which we'll dive into next. Their motto is a creative agency for our times. Their list of clients includes high-profile names from various industries, such as hospitality, retail, financial services, and shipping. Blend won the Best New Business Campaign award at the 2021 edition of the UK Agency Awards. The basics will vary per industry; for instance, in a more traditional vertical, you might rely less on your website and more on industry events. Omobono is a digital B2B marketing agency headquartered in London. The judges described this as a beautiful campaign, one that was inclusive at its core. Slacks video campaign teaches us an important lesson: B2B marketing doesnt have to be formal, industry-jargon filled or serious. (Image credit: Photo by krakenimages on Unsplash), Cisco's SuperSmart Security graphic novel instead of a whitepaper for engaging B2B marketing, More and more criminals are using legitimate websites to obfuscate malicious payloads, 5 things I can't wait to see at Computex 2023, Most CEOs now see cybersecurity as more important than economic performance, Spotify festival: how to generate your dream festival lineup poster, Bigger iPhone 16 Pro sizes are rumored to be making room for camera upgrades, Microsoft Defender Antivirus is getting a new performance mode, but you probably won't ever see it, Tekken 8 release date, platforms, roster, gameplay, and news, Apple shuts My Photo Stream on July 26, so make sure you don't lose your photos, This new malware hijacks Windows WordPad to avoid detection, Quordle today - hints and answers for Monday, May 29 (game #490), This tiny laptop charger has a 1TB SSD and automatic backup functionality, The best tech tutorials and in-depth reviews, Try a single issue or save on a subscription, Issues delivered straight to your door or device. Keeping it real with Employee Advocacy by Drift. Whats most important is outlining your own companys summary and target markets, then deciding where youll promote your company. One said, I think the simplicity of the LGBTQ+ friendly attribute is a low key, but still impactful, way to drive a more inclusive culture. Another praised it as a great D&I campaign that understood the challenges facing SMBs. 5. $25/hr. Some of their biggest partners include Adobe, Bluetooth, Google, Logitech, and Siemens. The best marketing automation will put your lead generation into a workflow. In 2015, Mondi launched a new uncoated design paper range called Pergraphica. In the first six months of the campaign, more than 700,000 unique visitors searched for a job on the Caring Gene website - seven times more than the previous year. Clarify is a Berkshire-based MarComms agency thats been in the B2B technology industry for over 17 years. A B2B buyer spends 27% of the time in the purchase journey independently researching online, potentially using at least one search engine during the online research. Marketing trends move fast, so its not surprising that marketers we surveyed cited keeping up with trends as a top concern heading into 2023. Omobono is known for turning small moves into big results, focusing on driving success through many coordinated small actions. And thats is exactly what well tackle in this article. Aligning the entire team with best practices. This multi-location campaign with engagement metrics tells a great story of how to support a vital industry of business.. A customer journey map is a customized version of the buyers journey that shows how your brand interacts with prospects during each phase. And there's a huge range of B2B companies that would benefit from working with an agency - but they don't always know where to start. Take a holistic approach to B2B marketing. Marketing isnt effective unless you keep your audience in mind, and no other audience is as fickle and critical as business customers. The 2021 winners of The Drum Awards for B2B were announced live today at a hybrid ceremony broadcast from The Drum Labs, showcasing some of the best work. It takes a special type of person to work in the healthcare industry. Maybe youve got an existing offering that isnt selling too well, or you feel it could be packaged and advertised better. For B2B companies, we first recommend identifying your target companies with firmographic data such as: Then, define your target audience that is, the specific human prospect who is looking for your brands products or services. Scope out the market and see which businesses are marketing to your target audience. The winners of The Drum Awards for B2B have been announced, celebrating 2021's most dynamic and effective business marketing campaigns and talent. Visit our corporate site. Referral programs are a great way to kindle customer loyalty and have advocates spread the word about your business through the network. Customers also ask. 7. 1. The campaign reached an impressive engagement rate of 28%, and the number of booked meetings went up by 10%. From interactive reports to hilarious video campaigns, take a look at the best B2B content marketing examples from a wonderfully unconventional year; 2020. . Jelly Fish is an international, full-service digital marketing company that provides everything you require to increase your online presence for both B2C and B2B clients. Remember, youre not marketing to other companies, youre marketing to people who work at that company. Lets not forget that great B2B marketing campaigns also happen in the real world (i.e., not just on the internet). They claim to be the first marketing consultancy in Europe created with marketing technology in mind, and their three core principles are simplify, connect, and inform. Theyve collaborated with some truly world-class brands, such as Fujitsu, Santander, PayPal, Shell, and Deliveroo. Theyve won several awards for their work, including B2B Campaign of the Year at the 2019 Creative Moment Awards and Best Limited Budget Campaign at the 2019 B2B Marketing Awards. 74% of the B2B business buyers spend over half of their research time online, which doesn't come as a surprise. Thats why marketers must come up with ways to make B2B topics more exciting. The graphic novel shows Phil working with Cisco Supersmart in ensuring that the company's security is airtight. We recommend spending almost as much time on your email subject lines as you do on the emails themselves. The Grand Prix was awarded to Mower, for its omni-channel work in the new Best Response to Change category. A plan. Out of the marketers surveyed, 18% stated they plan to invest in Facebook the most, followed by TikTok and YouTube tied with 16%. HubSpot is an example of a company that engages in B2B marketing. B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization. It was authentic, big and brave, giving tangible, impressive results.. They are perfect candidates for a career in the care industry. They were on The Sunday Times list of the 100 Best Small Companies to Work For 2020, and they made the top 100 UK B2B MarComms agencies list in 2021. You might as well not be marketing at all. It was a huge success. Some of their high-profile clients include Audi, The New York Times, and Este Lauder. In New Zealand, the Yellow Pages is remembered as the business directory delivered to the door. Even the company's Products navigation menu includes how the product can "Get Your Business Online" and "Market Your Business". Published: 05/04/23 Effective B2B marketing is difficult to get right. Of course, your initiatives dont have to be as cheeky as Monday.coms London tube ads. Marketing automation makes it possible to quickly achieve B2B Marketing goals such as spontaneous inflow of qualified prospects, higher lead quality, and shortening the sales cycle. 12 Best B2B Marketing Agencies in 2023 By Nick Becker 20 minute read Marketing Agencies Okay, let's face it. Now that youre armed with your buyers firmographic, demographic, and psychographic information, its time to start building a B2B marketing strategy thats tailored specifically to them. B2B stands for business-to-business, which refers to a business model where businesses sell products and services to other companies as opposed to consumers. Deluxe. Recognize that while theres certainly a time and place for things like whitepapers and data sheets, supplementing these assets with more novel components can help you create a winning B2B creative marketing campaign. You might have an amazing product, but if you highlight too many value props in your emails, you'll confuse readers. - Accenture. Analytics, intelligence and insights. Work has changed. As he puts it, "The quality of our campaigns and initiatives will increasingly rely on our CRM, CDP, and 3rd-party sources to help create stylized, targeted, and convertible marketing initiatives. New York, Huble Digital Blog If youre a new marketer in the B2B space, or a small B2B business owner learning the ropes, B2B marketing can seem new and strange, but not to worry youll soon learn its not so different from typical consumer marketing, and well go over everything you need to know so you can create an effective B2B marketing strategy. It featured the fictional company Sandwich Video Inc., which, prior to Slack, used email and Dropbox to run the business. And if you need inspiration, just take a look at the examples we shared above and take a leaf out of their playbooks and see how you can use their tactics in your own efforts. Consider implementing something similar when youre looking to educate users about a boring or tedious topic. Spotifys iconic Wrapped campaign was in its sixth year, presenting an opportunity illustrate the benefits of advertising on the streaming platform. Theyve worked with big technology companies, such as Oracle, Silver Peak, and Klarna. TravelPerk displays a diverse range of paid search and SEO. A B2B marketing approach that works for one business may not work for another, but thats not to say we cant learn something from the pros. For their exceptional work with Admincontrol, Modern won Best Use of LinkedIn Ads at the 2021 Paid Media Awards. 1. They might be in the startup stage, mid-growth, or an established enterprise. The team quickly pivoted to a message that recognized the pandemic and its unprecedented demands, helping to tackle the immediate need for healthcare heroes in clinical and support roles. Platforms, data and automation. The team also discovered that new entrepreneurs looked to other SMEs for inspiration: they trust the word of other who have been in the same position. Strategy # 2 Customer Pain Point Research. Firstly, brand partnerships are an effective way of generating fame and increasing engagement. They specialise in digital design, taking a bold approach to creating stand-out brands, products, and services. They currently operate offices in the US, London, Shanghai, and Nanjing, and theyve helped thousands of companies and nonprofit organisations in their 25-year history. Make your email marketing efforts even more powerful by running behavior-based nurture campaigns. According to Hubspot, the three best lead sources for B2B companies are SEO (14%), email marketing (13%), and social media (12%). Merkle is an integrated B2B agency with a modern approach to B2B marketing. But heres a good introduction: To choose your specific marketing strategies even more strategically, carry out a competitive analysis. So if youre selling to other businesses and youre looking for agency help, how do you know which to choose? Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. Not to mention that content marketing supports SEO efforts, which involves anticipating what your audience is searching for, helping them discover your website and content and potentially converting them to customers. While many B2B marketing agencies are newer, The Think Tank has been in business for more than 25 years. TikTok can seem like a difficult platform to stand out as a B2B brand, but some companies have managed to attract thousands if not millions of viewers to their videos through high-quality content and an understanding of the app.