This makes sense, as schools needed to communicate with their students & parents more than ever for things like policies for COVID. You may unsubscribe from these communications at any time. For more information, check out our, Email Open Rates By Industry (& Other Top Email Benchmarks), A good email open rate meets the average, which is 20.94%. Ultimate Email Marketing Benchmarks for 2022: By Industry and Day, If youre not familiar, Campaign Monitor is part of the. We're committed to your privacy. Dcouvrez comment les automatisations pour votre e-commerce proposes par Mailchimp peuvent vous faire conomiser du temps et vous aider convertir les primo-acheteurs en clients fidles. From there, you can track how your CTR changes over time. Le taux de conversion moyen est denviron 3%. Parfois, il est prfrable que votre texte soit direct et explicite, plutt que tendance. For more industry-specific metrics, wed suggest, A metric that marketers arent very familiar with is the click-to-open rate (CTOR), which essentially, measures the effectiveness of your emails content, Looking at the CTOR numbers for each of your email campaigns is a great place to start. Envisagez de travailler avec un influenceur beaut sur Instagram. With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. [Benchmark Data], Pop up for FREE EMAIL MARKETING PLANNING TEMPLATE. Mailchimp est une marque dpose de The Rocket Science Group. MPP effectively disables open rate tracking by pre-fetching (or downloading) an email and its images (including each emails tracking pixels). Have you ever wondered how your email results compare to those in your industry? Expand your knowledge and take control of your career with our in-depth guides, lessons, and tools. The average hard bounce rate across each industry is .63%. As an industry, it holds the title for both lowest open rate by industry (17.1%), and the biggest jump in open rate year-over-year, up 4.5%. B2B companies that sent 16 - 30 email campaigns per month had the highest median click rate of 6.0%. How can I increase email click-through rate? Some industries send more emails than others, so we calculate averages by all campaigns sent, regardless of industry. Le taux de clics dun e-mail est lun des benchmarks les plus importants pour dterminer le succs de votre campagne de-mail marketing. While it may be counterintuitive, its actually better for your email marketing if these unengaged contacts arent on your subscriber list. It's all well and good to talk about improving email click-through rates but how is it actually done? Overall, weekdays as usual tend to perform the best, with the lowest engagement numbers falling on the weekend. (Forbes, 2017), Recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns. Cold Email Click-Through Rate Statistics. The Education industry, for example, has the highest open rate, and the highest click-through rate at. When it comes to email marketing, all the information you can get is helpful. Utilisez les donnes personnalises de votre application pour alimenter des campagnes marketing pertinentes et opportunes. While we want to stay top-of-mind for our leads and customers, wedon't want to overwhelm and annoy. Social Media Statistics Video Marketing Statistics Email Marketing Statistics Lead Generation Statistics Advertising Statistics Marketing Technology Statistics Sales Statistics The marketing world is dynamic and ever-changing trends, technology, and tactics are never stagnant. Essayez de dvelopper une prsence forte sur Twitter et LinkedIn. Les benchmarks du marketing par e-mail utilisent plusieurs facteurs pour dterminer le succs dune campagne, notamment le taux douverture des e-mails, le taux de clics et la taille de votre liste de diffusion par rapport aux deux premiers points de donnes. See if youve been sending on the right days this past year. Apple et le logo Apple sont des marques de commerce d'Apple Inc. Mac App Store est une marque d'Apple Inc. Google Play et le logo Google Play sont des marques de Google Inc. Confidentialit | Conditions | Dispositions juridiques | Prfrences en matire de cookies. Vous pouvez vous dsabonner des e-mails marketing tout moment en cliquant sur le lien prsent dans nos e-mails. Assurez-vous denvoyer rgulirement des e-mails vos abonns (au moins une fois par trimestre), pour que votre liste reste jour. It can be interesting to compare email benchmarks by region, and see how subscribers across the world respond to email. Its also a smart metric to optimize for. The average open rate for the education category is 25%. Les objectifs marketing sont importants. Bien que les listes de diffusion soient absolument essentielles pour communiquer directement avec vos clients, il existe dautres canaux que vous pouvez envisager pour tablir de meilleures relations et amliorer les taux de rponse. Vous pouvez galement utiliser les modles de-mail de Mailchimp pour garantir un codage appropri. According to our 2022 Email Marketing Benchmarks Report, the average email open rate was 21.5%, across all industries in 2021. Les lves viennent apprendre auprs des meilleurs, avec l'espoir de se lancer dans un secteur pesant un milliard de dollars. Do you know what the biggest challenge in email marketing is today? This category includes businesses involving music, online media, or publishing. When Apple announced Mail Privacy Protection, earlier this year, it threw marketers into a bit. Every marketer swears that they know the best day to send emails,but do they have the proof to back it up? Deliverability is the universal struggle among marketing teams; you can get so many things right when developing high-quality content, but still struggle to get it in front of your audience. The main goal for tracking click-through rate is to measure engagement. Subscribe to the Marketing Blog below. Selon Marceau Michel, son fondateur, c'est presque totalement par hasard. Si ce nest pas le cas, il est ncessaire dapporter des modifications. This is how to calculate click-to-open rate in seconds. The industries with the highest open rates, like Education, Agriculture, and Financial Services, average between 25-28%. Free and premium plans, Operations software. However, factors like the time of day or week, as well as the industry sending the email, can all have a massive effect on these rates. La dernire mise jour des donnes de cette page remonte octobre 2019 et peut diffrer des donnes danalyse comparative fournies dans lapplication Mailchimp. Better yet, if you send different email types, track the CTOR for each type. Checking your monthly unsubscribe rate is helpful for calculating your overall list growth rate, though, so do keep an eye on it every once in a while. Still? Plus il y a de contexte, mieux cest. Click here to learn how to calculate your bounce rate. You could be sending too many messages or have an unknown issue with formatting. What you're going to do about it. Profitez de splendides designs l'image de votre marque, conus pour vous par la puissance de l'IA. Que vous vouliez dvelopper votre quipe, vos abonns ou vos ventes, nous avons des ides. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'a7d79d5b-7a5d-4ce7-a057-81068f1fdac9', {"useNewLoader":"true","region":"na1"}); Email marketing benchmarks provide you with useful information about the health of your email sends. Contactez vos clients avec des publications sur les rseaux sociaux, sur les plates-formes quils sont les plus susceptibles dutiliser. The click rate is a percentage that tells you how many successfully delivered campaigns registered at least one click. While knowing these numbers is a great starting point, its worth it to look into your specific industry averages and compare your metrics with those in your specific industry. Depending on your company size, you should adjust the number of email campaigns you send each month. (Campaign Monitor, 2018), Almost every report on email open rates concludes that mobile is responsible for at least 50% of all opens. Mais si votre stratgie de marketing est tellement finement dfinie quelle ne contient presque personne, cest un problme. See pricing, Marketing automation software. Effective? There you have it: a frame of reference for how your emails should be performing based on your industry. Un benchmark de marketing par e-mail est une mesure utilise pour dterminer le succs dune campagne de marketing par e-mail pour votre entreprise. Beaucoup de personnes ne cliqueront pas dessus, car il nindique pas la destination. Simplify your travel and hospitality emails with our global team and unique integrations. You should seek the advice of professionals prior to acting upon any information contained in the Content. Par exemple, le taux douverture moyen des e-mails le plus lev est de 28,77% pour les e-mails du gouvernement, tandis que le taux douverture moyen le plus bas est de 15,03% pour les e-mails concernant les supplments en vitamines. Les rebonds durs signifient quune adresse lectronique na pas pu tre atteinte. Deliverability, opens, and clicks all impact email click rate, so it's an efficient metric to gauge your overall email marketing performance. Click-through rate (CTR) is likely the first answer you'll get when you ask an email marketer what metrics they track. It's what I like to call the "day-to-day" email marketing metric because it lets you easily calculate performance for every individual email you send. that focuses on providing value to your subscribers, communicating with them when they want to hear from you, and always paying off the promise of your messages. Nombre dannonceurs se repaissent de ces slogans qui ponctuent les saisons, tels que Une pluie de bonnes affaires ou Prix chauds tout lt. Your click-to-open rate can be calculated as (unique clicks/unique opens) x 100. For more industry-specific metrics, wed suggest checking out our report. Votre ligne objet nest pas assez pertinente ou intressante, Votre audience comporte une trop large diversit dabonns, Vous envoyez trop ou trop peu de campagnes. When looking at the metrics year-over-year, its not hard to see how MPP is affecting open rates. Nous vous recommandons de ne pas dpasser les 9mots et 60caractres. Learn and get certified in the latest business trends from leading experts, Interactive documents and spreadsheets to customize for your business's needs, In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries, Multi-use content bundled into one download to inform and empower you and your team, Customized assets for better branding, strategy, and insights, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. Though 16 - 30 email campaigns per monthis the overall sweet spot, when you segmentthe above results by company size, the results get much more relevant. Ceci est d au fait que, peu importe le nombre de personnes inscrites sur votre liste de diffusion ou le taux douvertures des e-mails, si elles ne cliquent pas, cela na pas dimportance. Tracking the results of your email campaigns. Vous pouvez placer des boutons de dons dans plusieurs zones contenu multiple ou varier les liens texte dans lensemble de votre campagne. We found that the real estate industry has the highest average unsubscribe rate. Vous pouvez galement atteindre vos audiences et leur apporter de la valeur via des articles de blog, quil sagisse de votre propre site ou de celui dune autre personne. What you're going to do about it. Une ligne objet efficace dcrit clairement le contenu de votre campagne, mais il est conseill de tester quelques variantes afin de trouver ce qui marche le mieux auprs de votre audience afin dobtenir des taux douverture plus levs. Take email marketing metrics, for example -- most companies don't divulge their open and click rates. Le taux douverture moyen de-mail pour tous les secteurs que nous avons analyss est de 21,33%. Click-to-open rate formula. Note: Campaigns are defined astargeted, individual emails sent to a portion of a database -- not an email blast to everyone. We found that the average open rate across all industries is 20.94%. The industry and company size were self-reported during signup. This table, from data for B2B and B2C businesses published in January 2023 by Constant Contact, gives the average email open and clickthrough rates by industry. Crez un site Web gratuit comportant des outils de marketing intgrs. Free and premium plans, Sales CRM software. About the data We analyzed data from over 40,000 approved accounts from MailerLite customers based in the USA, Canada and UK in 2022. Si vous avez les comptences ou le budget ncessaire, essayez de crer des vidos Youtube pertinentes pour votre audience cible. Cela savre particulirement utile pour les campagnes comprenant un seul appel laction, comme inciter vos abonns faire un don. But that frequency isn't where they get the most clicks -- they get the most clicks at the 16 - 30 monthly email frequency, with a median click rate of 6.7%. Hard bounces are the result of an invalid, closed, or non-existent email address, and these emails will never be successfully delivered. Envoyez des messages cibls, dtermins par des vnements, l'aide de notre intgration API transactionnelle ou SMTP. Email marketing continues to perform well, bringing in major ROI for businesses around the world. Free and premium plans, Sales CRM software. En moyenne, la moiti des abonns votre liste de diffusion sintresseront vos produits ou services, tandis que lautre moiti le sera moins. not sell my personal information. is one of the most effective ways to learn what your audience responds to, and improve your results. Lun des facteurs les plus importants pour dterminer le succs dune campagne marketing est le taux douverture des e-mails. Sans pour autant offrir limpact souhait. For example, if your email receives 100 clicks and 150 opens, your CTOR is 66%. We also segmented the data based on what kind of business you were in: B2B or B2C. Envoyez des e-mails cibls dtermins par des vnements, et grez et analysez les e-mails entrants de vos utilisateurs. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '7f4dab33-585c-49b4-b50f-3b0166aa5443', {"useNewLoader":"true","region":"na1"}); Editor's Note: This post was originally published before August 2019 and updated in May 2020 for comprehensiveness. Les rebonds doux signifient gnralement que le destinataire est temporairement indisponible. Additional information about your subscribers, click-throughs and timing is available on your Reports page. Il est dmontr que les e-mails personnaliss augmentent les taux douverture pour la plupart des utilisateurs et peuvent bien fonctionner lorsquils sont associs lautomatisation marketing dans les e-mails transactionnels, tels que les offres spciales pour anniversaire, les suivis aprs-vente ou les e-mails promotionnels. What Is the Average Click-Through-Rate for Email? Daprs nos tudes, il est dconseill dutiliser plus dun moji la fois. Cela signifie gnralement que les abonns ne se souviennent pas de stre abonns votre liste de-mails. Get expert sales tips straight to your inbox, and become a better seller. This category includes businesses in the following areas: civic and social organization, e-learning, education management, higher education, libraries, primary or secondary education, or program development. Browse our collection of educational shows and videos on YouTube. Comment attirer des clients sans les rseaux sociaux. The latter click rate was found in B2C companies that sent 16 - 30 email campaigns a month. The average email open rate is 26.80%; The average email click-through rate is 1.89%; The average email click-to-open rate is 7.01%; The average email unsubscribe rate is 0.1%; The average email spam complaint rate is below 0.01%; The average email bounce rate is 2.57%; Learn how to calculate these and other important email marketing KPIs. The average click rate for all industries we analyzed is . Theyre probably dragging down your email performance because they arent opening or clicking on your messages. Depending on the industry, a good email click rate in 2022 will range from 1% to 5%. Theres a lot to understand when it comes to deciphering email metrics, and weve just scratched the surface in this post. CTOR: (100/150) x 100 = 66%. tudes de cas et conseils pratiques pour dvelopper votre jeune entreprise au-del de toutes vos esprances. Here. Suivez les ventes et les performances des campagnes dans des rapports conviviaux. Nos clients vont dentreprises unipersonnelles des entreprises Fortune 500, en passant par des petites et moyennes entreprises, si bien que lensemble du spectre est reprsent dans ces donnes. The average open rate for the real estate category is 26%. Le fondateur de Musotrees, entreprise malaisienne spcialise dans l'dition et le style de vie, explique pourquoi il a quitt un emploi stable de biologiste afin de crer quelque chose qui le rendrait heureux. Ashley C.Ford s'adresse aux clients pour leur raconter comment ils ont vcu un moment crucial de leur vie. Pensez la personnalit de vos abonns, et quel type dinformations est le plus utile pour eux. Si vous utilisez intelligemment des canaux diffrents, vous verrez un retour sur cet effort sous la forme dun intrt accru, dune augmentation des ventes et de clients rguliers. Histoires de russite dentreprises fondes sur des valeurs avec Paul Jarvis. Prenez-en connaissance avant denvoyer des e-mails vos abonns. A good email open rate should be between 17-28%, depending on the industry youre in. In our last report, Government & Politics took the top spot, which makes sense, given that 2020 was a huge election year in the US. For example, the Education industry's average is 25% while the Electronics industry is only 19%. Le gouvernement arrive en troisime position avec un taux de clics de 3,99%. Companies with 1 - 10 employees and 26 - 200 employees: Their results mirror the charts above -- open and click rates are highest when they send 16 - 30 email targeted campaigns per month. Whether youre wondering if your click-through rates (CTR) are too low, or your unsubscribe rate is too high, youll find the answer here in this report. Issues with ISPs, throttling, bounces, spam issues, and bulking hurt your deliverability and thus reduce the number of your emails that will land in your subscribers inboxes. Vous devez galement vous assurer que vos objectifs pour chaque segment et les objectifs gnraux de votre entreprise sont cohrents les uns avec les autres. Chaque mois, Mailchimp envoie des milliards de-mails pour des millions dutilisateurs. Use this template to strategically organize your email marketing. If you want the latest industry data, you can bookmark our ultimate list of marketing statistics. H! This is because it is a 3-in-1 metric. However, that doesnt mean you want a mass exodus of subscribers from your contact lists. Cherchez une adquation produit-march, tirez des enseignements des commentaires des clients, et lancez vos premires campagnes marketing. What Click-Through Rate Is:The percentage of people who clicked a link in your email out of the people who opened your email. La taille de votre liste de diffusion joue un rle important, elle dterminera le nombre de-mails que vous envoyez par personne dans un certain laps de temps. While this data is academically interesting, you should carefully consider your own audience and run email tests before blocking entire days off your campaign calendar. Rdiger une bonne ligne dobjet marketing par e-mail peut tre intimidant, surtout si vous ne savez pas par o commencer. Though there arent. Prenez le temps dexaminer vos rapports et ralisez souvent des tests pour tirer le meilleur parti de vos campagnes. Quel type de taux douverture les entreprises comme la vtre peuvent-elles esprer obtenir? What are the email open and clickthrough rates by industry?