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help learner prepare for those exams. Audience Insights shows you data about your audiences so that you can compare audiences, plan your campaigns and create relevant advertisements; Page Insights helps you understand more about the audience engaging with your content and which content in particular resonates most with them; Campaign Planner is a standalone tool for media planners to draft, compare, share and buy media plans across Facebook, Instagram and Audience Network. Which element is required to create a Custom Audience from website visitors? Communicate the purpose and value of the Meta This counts each video impression and excludes replays. A retailer based in Europe is expanding to new locations in Asia and wants to introduce the brand to the new market. Meta Certified Digital Marketing Associates understand the value that advertising on Meta technologies can deliver for businesses and they can use foundational tools to build campaigns. Bid amount and placement are both selected at the ad set level. Use Ads Manager to set up a Facebook ad campaign. The fee for recertification is the same as the initial cost, which is the equivalent of $99 USD per exam. What is the structure of a Facebook ad campaign? However, the business doesn't know which new products will best sell. You can use sources like customer lists, website or app traffic, or engagement on Meta to create Custom Audiences of people who already know your business. , If a brand or business wants to show ads at certain times, it should schedule the times and days to show the ads. What action does a business want its customers to take if it selects Traffic as its campaign objective? ad and a Facebook Page post. What's the difference between reach and impressions? The reach objective is an awareness optimization that maximizes the number of people who see your ads and how often they see them. A business wants to set up a split test. Women ages 18-35 in London who like vegan shoes, Women ages 18-35 in London who like shoes, It typically generates the most efficient use of budget and helps control costs, It makes the campaign budget weighted toward Instagram, It gives the ad delivery systems increased flexibility to find the best results, It ensures campaign budget will be evenly spent across each placement, It reaches more people across Facebook apps and technologies, Create a campaign with the Lead Generation objective and contact its leads with relevant information, Use the Engagement objective to interact with its audience, Reach more people through the Video Views objective and retarget them with lead ads, Create a campaign with the Conversions objective, An image within the ad focused on individual body parts, Lead ads are to receive email, first name and phone number, The ad used a video ad that was originally created for television, The link to the landing page includes content that is relevant to the ad, People who have visited the website of the advertiser, People who have a similar profile to an existing audience, People who have shown interest in the brand in the past, People who have indicated certain interests, Organize and respond to public Facebook events, Create a space for people to communicate about topics and interests related to the business, Display and sell products in Facebook Shops. Which two ad objectives are appropriate for this retailer? Posts are boosted directly from the advertisers page, reporting for these posts is done through the page as well. When a business selects Traffic as the campaign objective, the desired action is to is for customers to visit its website. It is mandatory to procure user consent prior to running these cookies on your website. (Choose 2). Topic 1. Where can an advertiser create a Custom Audience or Lookalike Audience? The business wants to link each style page directly to the product to receive pixel information. Facebook, Instagram, Meta Quest 02. Which three parameters can be used to reach potential customers and determine a Core Audience? to achieve business goals. If a brand wants more people to share, like and comment on individual posts, the appropriate campaign objective is Engagement. succeed with the facebook-100-101 but it may take some extra work. What certifications are available? A quick service restaurant client is launching a new delivery service and wants to build awareness of the service to a large number of people. To maximize audience attention to still images in an ad campaign, which strategy should you use? For the best experience, please enable JavaScript in your browser settings or try using a different browser. Which of these is an ad account permission granted to the analyst role? We all did at some point, If your ad is rejected, you can edit it to make sure it meets the Advertising Policies. Which two ad placement options are available in Instagram? If youve been around the A business wants to sell products online. At what level should the advertiser choose the conversion event optimization? (Choose 2). , Events: create from people who have interacted with one of your events on Facebook. How should the brand schedule ads? One of the advertisers wants access to the ad account only to see reports and the ad's performance related to its brand. guide that took hours of hard collection work, expert preparation, and constant feedback. strong community and a coveted place in the certification world. A space where businesses can display and sell products in Facebook shop, A space to organize and respond to public Facebook events, A space where businesses can visualize Facebook Page performance. You can take your recertification exam as early as six months before your expiration date. Identify campaign results using ad reporting tools. Dont worry though, we believe The Reach objective is an awareness optimization that maximizes the number of people who see your ads and how often they see them. Which level should they view to see these results? Where should the advertiser navigate in Ads Manager in order to include the Instagram business profile in the campaign? Which Facebook solution allows public figures, businesses, brands, organizations and nonprofits to create a presence and connect with an audience? To recertify for the Digital Marketing Certification, you must pass the 100-101 Meta Certified Digital Marketing Associate exam. We understand that because we have been in this industry for years and You also have the option to opt-out of these cookies. (Choose 2). Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. At which level should the business choose this option? That might seem like a lot of work to put in for a certification, but digital skills are in high demand in today's job market. What is the correct permission to give to the advertiser? A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook.You can use sources like customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business. (Choose 2). A candy company delivers a campaign to generate maximum sales through its website. The purpose of a lookalike audience is to reach people who are similar to an existing audience. If you see others stuck, help them. A bank releases a mobile banking app and wants to increase app downloads with its new customers. What is the primary goal of a Facebook group? As the ads ecosystem is evolving to give people more power to control the data shared with advertiser and digital platforms (such as Meta), Meta has launched the Conversion API to help advertisers to keep tracking the signal from people on their website, making it possible to target them back via campaigns on the Facebook App and Instagram. What are two benefits of Facebook pixel? 200-101 Meta Certified Marketing Science Professional Measures competency in using data, insights and measurement to make informed marketing recommendations. Which metric should the company use to evaluate the success of the campaign? facebook.com/business/learn/certification/exams/100-101-exam. and managing ads. The first two campaign objectives in the ads creation flow are Awareness and Consideration, which also follows the marketing funnel. The correct answer was "Run a Split Test at Creative level". In which tab can this representation be found? The very responsive to messages badge shows people which Pages respond quickly and consistently to private messages. Earning Criteria. All other options are available on our paid platform Ads Manager. Dont worry though, we have taken those objectives into account and 40 CertificationAnswers.com 0 ratings 100-101 Meta (Facebook) Certified Digital Marketing Associate preparation guide - Practice questions with explanations You can still study a lot but still fail the exam, mainly because questions are tricky, you have limited time or you get nervous. It can be hard to keep your focus on studying but remember that the best jobs in the world are A key benefit of a Facebook ad is that it can be delivered to a specific audience. A Facebook Page lets people, public figures, businesses, brands, organizations and non-profits create a presence on the Facebook App and connect with the Facebook community. After all, its our great community that illuminates the material and helps build Page Insights helps you understand more about the audience that engages with your content and which content resonates most with them. Which feature is available for a Page post? What is the first course of action required to establish a business presence on Instagram? Which type of campaign should the agency recommend? A marketing expert has the following assets to build a Conversions Campaign: Messenger Basics: Get started with Messenger. only a few tests away. A digital marketer is preparing to start a new campaign on Instagram. 4. The correct answer was "Lead Generation". The benefit of reviewing conversion events with a Meta pixel is that businesses can determine optimal advertising strategies. A music store owner wants people to click a link in an ad and visit the store website to read more about guitar repair services. Facebook Which Facebook App solution enables public figures, businesses, brands, organizations and nonprofits to create a presence and connect with an audience? The predictions are a way to understand what results you could get without having to spend any money. 200-101 Meta Certified Marketing Science Professional Measures competency in using data, insights and measurement to make informed marketing recommendations. The brand wants to display their catalog natively on the platform to shorten the customer journey and capitalize on incremental conversions. Adding a video is available as a non-paid feature on a post, all other options are available on our paid platform Ads Manager. Facebook Advertising Policy prohibits the use of ads focused on individual body parts. A car brand launches a new model and needs people to sign up for a test drive. All styles must be shown to the audience. That Which three guidelines are considered best practices for Instagram feed and stories? If you get stuck, reach out. The site www.examroadmap.com is in no way affiliated with SAP SE. These cookies do not store any personal information. A business wants to acquire new customers and increase sales. you to pass the facebook-100-101. team to make a positive change in the Exam space. The reach objective is an awareness optimization that maximizes the number of people who see your ads and how often they see them. Instagram Stories, Instagram Feed and Facebook Feed all support six and 10 second length videos. The cost per result was 29 cents per link click. A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook.You can use sources like customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business. Scheduling Your Exam How much do exams cost? Create ads that collect info from people interested in your product, such as sign-ups for newsletters. Which format should be used to accomplish this? 100-101: Meta Certified Digital Marketing Associate exam measures a person's competency in foundational-level functions and value propositions of Facebook, Instagram and Messenger.